編號 | 商品編號 | 商品名稱 | 作者 | 類別 | 使用課程名稱 |
1 | 9-318-109 | Vodafone: Managing Advanced Technologies and Artificial Intelligence | Kerr, William R.;Moloney, Emer | General management | 資訊科技與競爭優勢( NA ) |
2 | 9-721-378 | PayPal: The Next Chapter | Porter, Michael E.;Kramer, Mark R.;Lobb, Annelena | General management | 資訊科技與競爭優勢( NA ) |
3 | 9-315-138 | Accor: Strengthening the Brand with Digital Marketing | Avery, Jill;Dev, Chekitan S.;O''Connor, Peter | Marketing | 資訊科技與競爭優勢( NA ) |
4 | 9-522-051 | Farfetch: Digital Transformation for Luxury Brands | Gupta, Sunil;Avery, Jill;Corsi, Elena;Gabrieli, Federica | Marketing | 資訊科技與競爭優勢( NA ) |
5 | 9-186-304 | OTISLINE (A) | McFarlan, F. Warren;Stoddard, Donna B. | Other | 資訊科技與競爭優勢( NA ) |
6 | 9-301-009 | Li & Fung: Internet Issues (A) | McFarlan, F. Warren;Young, Fred | Other | 資訊科技與競爭優勢( NA ) |
7 | 9-716-402 | Amazon.com, 2021 | Wells, John R.;Weinstock, Benjamin;Danskin, Galen;Ellsworth, Gabriel | Other | 資訊科技與競爭優勢( NA ) |
8 | 9-722-462 | The Voice War Continues: Hey Google vs. Alexa vs. Siri in 2022 | Yoffie, David B.;Fisher, Daniel | Other | 資訊科技與競爭優勢( NA ) |
9 | 9-805-130 | IBM''s Decade of Transformation: Turnaround to Growth | Applegate, Lynda M.;Collins, Elizabeth | Other | 資訊科技與競爭優勢( NA ) |
10 | 9-821-014 | Zoom Video Communications: Eric Yuan''s Leadership During COVID-19 | Kominers, Scott Duke;Stanton, Christopher;Wu, Andy;Gonzalez, George | Other | 資訊科技與競爭優勢( NA ) |